In today’s digital age, social media is a crucial tool for marketing golf courses. From showcasing the beauty of the greens to promoting events and tournaments, a well-thought-out social media strategy can elevate a course’s brand and attract more players. But with so many platforms to choose from, how do you know where to focus your efforts? Should you be posting on Instagram, TikTok, YouTube, or all of the above?

1. Instagram: The Visual Powerhouse

Instagram is a perfect platform for golf courses because it’s all about visuals. With features like Stories, Reels, and IGTV, it offers several ways to engage your audience and showcase your course’s natural beauty.

• Reels & Highlights: Use Instagram Reels to post short, eye-catching videos that capture the essence of your course (drone shots of the greens, slow-motion swings, or even beautiful sunrises over the fairway). Consider using the Highlights feature to pin these videos to your profile, creating a “digital tour” of your course.
• Stories & Behind-the-Scenes: Stories offer a great way to give followers a behind-the-scenes look at your golf course. Show how the groundskeepers prepare the course in the morning, highlight a player’s routine before a round, or capture snippets of a tournament. The informal nature of Stories makes them perfect for quick, real-time updates.
• User Engagement: Engage your audience by creating polls, Q&A sessions, or challenges. For example, run a “Best Shot of the Week” contest where golfers can tag your course in their posts to win a free round.

2. TikTok: Quick, Fun, and Viral

TikTok’s short, snappy videos are excellent for showcasing golf in a fun and engaging way. While the platform is often associated with younger audiences, its reach has expanded to include older users as well, making it a valuable tool for golf course marketing.

• Creative, Fun Content: TikTok thrives on creativity, so don’t be afraid to have fun. You can post videos of trick shots, highlight unique aspects of your course, or even feature fun challenges like a “Hole-in-One” series where players try to hit the perfect shot. By pairing these videos with trending music and hashtags, you can increase the chances of your content going viral.
• Collaborations with Influencers: Partnering with golf influencers on TikTok is another great way to expand your reach. Whether they’re professional golfers or social media personalities, having an influencer promote your course can drive significant traffic.
• Educational Tips: Short tutorials, such as putting tips or swing improvement drills, are also popular on TikTok. Showcasing the expertise of your course’s golf pros can help position your course as a leader in the golf community.

3. YouTube: Long-Form Storytelling

YouTube offers a platform for longer, more detailed content, making it ideal for golf course tours, player interviews, and instructional videos. Its search engine-friendly format also means your videos can reach a wider audience over time.

• Course Tours & Feature Videos: A well-produced video tour of your course is a great asset for any golf course’s YouTube channel. Highlight the signature holes, the layout of the greens, and the unique features of the course. These videos not only help market your course to new visitors but also offer long-lasting content that can be shared across other platforms.
• Instructional Content: Position your golf course as an expert destination by posting golf lessons, tips, and tricks. Partner with your golf pros to create a series of instructional videos that cater to different skill levels. These videos can attract both beginners and seasoned players looking to improve their game.

Tournaments and Events: Capture the energy of tournaments, charity events, and special outings held at your course. Posting full-length highlight reels, interviews with players, and behind-the-scenes content will create a sense of community around your course.